Feb 2015: [Our PR Study] We carried out Survey on Mobile Phones in Myanmar.
The following is the survey overview.
・Target: Mobile phone owners aged 16+ who live in target countries.
・Surveying Method:
Recruited participants and collected responses through “Smaphone”, SurveyMY community on Facebook.
・Sample size: N=233
・Study Period: 4-14 February 2015
Summary of Result
■Huawei is the top, followed by Samsung, Apple and Sony.
Q. What brand and model is it? If you have more than one mobile phone, please answer about the one you are using most.（OA→AC）
■Unlike the current possessions, Apple won by a slim margin with Samsung.
Sony, then HTC follow with huge difference from the top two. HTC, though supporting the local language from an early stage, has a hard fight.
Huawei, despite the largest owner ratio, earns less than 10%, even unpopular than the later Xiaomi.
Q. What brand or model would you like to purchase next?
If you have more than one in your mind, please select up to three in the order of your preference. （3MA）
For further information about the study, please see the following PDF report.
Survey on Mobile Phones- Myanmar -
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