Nov 2013: [Our PR Study] We carried out Event study in Myanmar.
The following is the survey overview.
・Target Event： Japan-Myanmar Trade ＆ Anime Fair 2013
(Outdoor venue at Junction Square in Yangon, Myanmar)
・Surveyed：Interviews using a tablet with event visitors
・Sample size: N=126
・Study Period: from 2nd to 3rd Nov 2013
Summary of Result
■Countries of origin of goods intended to purchase (all categories)
-Japanese make is unrivaled for durable goods of automobiles and home electric appliances.
-Competes with USA for the anime/manga, and with South Korea for cosmetics.
-Fallen behind South Korea and Myanmar in fashion and movie/TV drama.
Q . For each of the following products/contents, please answer the country of origin/manufacture you wish to buy/watch the products of. （MA each category）
For further information about the study, please see the following PDF report.
Japan-Myanmar Trade & Anime Fair Event Study - Myanmar -
