May 2014: [Our PR Study] We carried out a Lifestyle Study targeting consumers living in Vientiane.
The following is the survey overview.
・Target: Owners of Smartphone supporting Lao, who participated in the survey with the App.
・Surveying Method: Offline screening (face-to-face interviewing) and mobile App research at home.
・Sample size: N=20
・Study Period: from 17 to 25 April 2014
Result Overview
■Photographs of Kitchens
■Air Conditioner(upper row) and Logo (lower row)
*Saijo Denki is Thai Brand
* Examples of Surveyed Items
・Photos of rooms
・Photos of home electrical appliances (refrigerators, rice-cookers and washing machines) owned by respondents
・Income and expenditure
For further information about the study, please see the following PDF report.
- Lifestyle Study - Vientiane (Laos) -
